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Eric Li

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Associate Professor and Principal’s Research Chair (Tier 2) in Social Innovation for Health Equity and Food Security, University of British Columbia-Okanagan
E-mail: eric.li@ubc.ca

Eric Li received his PhD from the Schulich School of Business at York University in 2012. He is currently an Associate Professor in the Faculty of Management and the Principal’s Research Chair (Tier 2) in Social Innovation for Health Equity and Food Security at the University of British Columbia—Okanagan campus where he teaches marketing and qualitative research methods. Eric’s research interests include Asian consumer culture, multicultural marketing and consumption, consumer health and well-being, social innovation and social enterprise, food consumption, Chinese fashion and consumer culture. His work has been published and presented in several academic journals such as the Consumption Markets & Culture, International Marketing Review, the American Behavioral Scientists, the Journal of Strategy and Management, the International Journal of Consumer Studies, the Journal of Fashion Marketing and Management as well as conferences such as the Association for Consumer Research, the American Marketing Association, Academy of Management Conference, the Global Marketing Conference, and the Consumer Culture Theory Conference.

Eric has received three grants (as Principal Investigator) from the Social Science and Humanities Research Council’s (SSHRC) (Insight Development Grant, Partnership Engagement Grant, and Insight Grant) since 2016 to support his community-based research project. Dr. Li also received funding from Mitacs Accelerate Program to support seven graduate student internships in the past years. He is currently the co-lead of the Rural Health Equity Eminence Research Cluster at the University of British Columbia—Okanagan campus. He is also the founder of the Healthy Living project, a community-based experiential learning project that connects management students with regional community partners such as regional governments, non-profit organizations, and for-profit organizations to promote healthy living.

Keywords: Chinese consumer culture; food and gender, multicultural consumption; consumer health and well-being; social innovation and social enterprise; Chinese fashion; immigrant acculturation

Upcoming Events

May
24
Tue
11:00 am Fifth Bernard H.K Luk Memorial L... @ Livestreamed and in-person
Fifth Bernard H.K Luk Memorial L... @ Livestreamed and in-person
May 24 @ 11:00 am – 1:00 pm
Fifth Bernard H.K Luk Memorial Lecture in Hong Kong Studies @ Livestreamed and in-person
Envisioning Global Hong Kong Studies: Possibilities, Politics and Praxis 2022 Bernard H.K. Luk Memorial Lecture in Hong Kong Studies with Ching Kwan Lee (UCLA) The [...]
2:00 pm Negotiating Hakka Identities in ...
Negotiating Hakka Identities in ...
May 24 @ 2:00 pm – 3:30 pm
Negotiating Hakka Identities in Multicultural Mauritius
From seeking (temporary) refuge in a European colony in the Indian Ocean after 1860 to becoming an integral part of a post-independent ‘rainbow nation’, the [...]
Jun
10
Fri
6:00 pm Inventories of Dispossession | T... @ Centre for Social Innovation (Annex)
Inventories of Dispossession | T... @ Centre for Social Innovation (Annex)
Jun 10 @ 6:00 pm – Jun 11 @ 8:00 pm
Inventories of Dispossession | Tamil Studies Symposium 2022 @ Centre for Social Innovation (Annex)
Opening Reception and Readings Friday, 10 June 2022 from 18:00 to 21:00 EDT Register at: bit.ly/tssopeningnight22 Symposium Saturday, 11 June 2022 from 10:00 to 20:00 [...]
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