Russell Belk is the Kraft Foods Canada Chair in Marketing at the Schulich School of Business. He received his PhD in Marketing from the University of Minnesota in 1972. He is past president of the Association for Consumer Research and the International Association of Marketing and Development, and is a fellow in the Association for Consumer Research and the American Psychological Association. He has received the Paul D. Converse Award, two Fulbright Fellowships, and honorary professorships on four continents. In 2005 he received the Sheth Foundation/Journal of Consumer Research Award for Long Term Contribution to Consumer Research. Besides York, he has also taught at the University of Utah, University of Illinois, Temple University, Claremont Graduate University, and universities in Eastern and Western Europe, Asia, Africa, New Zealand and Australia. During the 2009-2010 academic year, Professor Belk was a Distinguished Visiting Scholar at the University of Hong Kong. His research involves the meanings of possessions, collecting, gift-giving, and materialism and his work is often cultural, visual, qualitative, and interpretive. He is the co-founder of the Association for Consumer Research Film Festival. He is currently on the editorial board of 20 journals, has over 400 publications and is Associate Editor of the Journal of Consumer Research.
Keywords: Meanings of possessions; collecting; gift-giving; materialism; East Asia; Asian Diaspora